About: J.Vic is a Los Angeles based Hip-Hop and R&B artist with a unique California style. His music is a soundtrack to his life encompassing high-energy club anthems as well as songs of survival and strength. Pulling from his life experiences in Los Angeles, Sacramento, and Santa Barbara, J.Vic has created his own diverse sound, while promoting a positive image to the Hip-Hop community. His revolutionary approach to modern-day music coupled with a keen sense of the “cutting-edge” set him apart from any other artist. He has experience performing in front of large crowds, including shows at Harlow’s in Sacramento, CA and the Thunderdome at the University of California, Santa Barbara. These shows have further refined his talent as a performer.

J.Vic captures the west coast lifestyle in his debut album, “The Chronicles of Jeremiah Victory”. With themes ranging from the fast-paced city nightlife and urban streets, to the relaxing Pacific beaches and summer barbeques, J.Vic transforms his own personal experiences into lyrical masterpieces. While packing dance floors with hits like “How We Do It” and “Put On A Show”, J.Vic also exposes the deeper truths and speaks to the heart. Whether flowing over a futuristic beat in “Done Like This”, or singing a California-coastin’ classic like “Home”, J.Vic’s debut album demonstrates his versatility as artist.

LA.CITYZINE - J.Vic CD Release, “The Chronicles of Jeremiah Victory”
July 21st, 2008

The first time you meet Jeremy Vic (short for Jeremiah Victory), its not hard to figure out what he’s about. He doesn’t hide his passion or excitement for the music he makes whatsoever, and this type of honesty is almost disarming. Observing him with his peers provides another peek into this passion; the support behind his debut album The Chronicles of Jeremiah Victory is astonishing, as friends new and old came to rally in support of his endeavor.

All of this, however, is secondary to the music, which was still waiting to be debuted at “South,” a hip Santa Monica sports bar, when I arrived. Playing mostly rock earlier in the night, there was a clear shift in the vibe as the lights dimmed, and “Light It Up,” one of the most club friendly tracks on the album, began pumping through the speakers. Without realizing that they were listening to an up and coming new artist, peoples’ heads began to nod, booties began to shake, and it was clear this was a success. The sentiment of one party goer accurately reflected my feelings about the track, “The more I listened to it the more I liked it!”

An eclectic mix of hip hop, rock, and soul is what makes up J.Vic’s sound, and with the help of his good friend and former fraternity brother Ryan Medine (of AmpliFire Productions), these sounds are blended masterfully to create a truly unique feel. Medine makes it clear that while they were trying to carve out a niche for Victory, they were also seeking to make the music playable; the kind of sound with edge AND mainstream appeal.

Don’t let the hard club beats and hypnotic rhythm distract you from the message Victory is trying to share. “Being a teacher I do care about the youth, and as a man I want to be responsible about what I’m putting out there. I try to make my music and my album for all ages and music with a message.” Drawing from his past experiences, the album is full of references to addiction and hard times, making it clear that this man has truly lived and found himself in a better place for it. Incorporating these lessons, Victory’s intent is to “try to keep a message of encouragement,” one that is clearly conveyed throughout the album.

His faith guides him, his past drives him, and his present has left him with the opportunity to make the sort of difference he hopes for. His “message of victory” and positive influence is what will surely skyrocket this artist to the top.